Brokers regularly receive dozens of partner offers (5-20 banks for credit, 10-30 insurers for health/property & casualty). Manually comparing against relevant criteria takes 1-2 hours per file. AI enables 15-30 minutes for a structured and relevant comparison. This guide presents the workflow that maximizes broker value.
Before comparison: profile (age, situation, health status), needs (desired coverage, amounts), constraints (budget, duration). The more precise the brief, the more useful the comparison.
Compile official product sheets from partners for the specific need. No rough screenshots — exact terms are mandatory.
Have AI produce a multi-criteria matrix with scoring. AI structures quickly, broker validates weighting by client profile.
Beyond numbers: differences in coverage, exclusions, waiting periods, associated services. This is where broker value concentrates.
Top 3 offers with argued recommendation for client profile. Format: table for transparency + argued recommendation for decision.

Assistant conversationnel d’Anthropic axé sécurité et contexte long. Excellent pour rédaction, analyse, résumés, code et agents. Interface claire, bons résultats en français.
Why : Le plus précis pour les comparatifs structurés et la formulation pédagogique des écarts.

Assistant de recherche IA qui fournit des réponses sourcées et vérifiables en temps réel.
Why : Pour vérifier les caractéristiques des partenaires et leur évolution récente avec sources fraîches.

Claude Opus 4.5 : modèle premium d’Anthropic pour code, agents et tâches complexes en entreprise.
Why : Sur les profils complexes (multi-besoins, situations atypiques), reasoning supérieur pour identifier la meilleure combinaison.
Can AI replace the broker's product knowledge?
No. Fine knowledge of partners (underwriting policy, claims management, possible negotiations) remains central. AI accelerates producing the comparison material, broker brings relational value and expertise.
Hallucinations about conditions?
Real risk. Conditions, exclusions, rates can be invented. Always cross-check with official product sheets. An incorrect comparison can lead to contestation and loss of mandate.
How to avoid presentation bias?
AI can overweight price at the expense of coverage. Always validate criterion weighting by actual client profile. The broker remains master of the decision.
Confidentiality of partner offers?
Standardized offers: no problem. Specifically negotiated terms (preferential rates, custom coverage): preserve confidentiality with Claude for Work / ChatGPT Enterprise.