📊 Comparison of Brokerage Offers

Compare 5-15 offers in 15-30 minutes against relevant criteria to produce a recommendation suited to the client.

Brokers regularly receive dozens of partner offers (5-20 banks for credit, 10-30 insurers for health/property & casualty). Manually comparing against relevant criteria takes 1-2 hours per file. AI enables 15-30 minutes for a structured and relevant comparison. This guide presents the workflow that maximizes broker value.

Step-by-step Workflow
1
Define Precise Client Need

Before comparison: profile (age, situation, health status), needs (desired coverage, amounts), constraints (budget, duration). The more precise the brief, the more useful the comparison.

2
Centralize Received Offers

Compile official product sheets from partners for the specific need. No rough screenshots — exact terms are mandatory.

3
Submit to AI for Comparison Matrix

Have AI produce a multi-criteria matrix with scoring. AI structures quickly, broker validates weighting by client profile.

4
Identify Relevant Gaps

Beyond numbers: differences in coverage, exclusions, waiting periods, associated services. This is where broker value concentrates.

5
Recommend with Justification

Top 3 offers with argued recommendation for client profile. Format: table for transparency + argued recommendation for decision.

Copyable Prompts
Comparative Offer Matrix
You are an experienced broker. Compare these offers for this client:nn**Client Profile**: [AGE / SITUATION / PRIORITY NEEDS]n**Target Budget**: [AMOUNT]n**Product Type**: [PROPERTY LOAN / HEALTH / DISABILITY / PROPERTY & LIABILITY]nn**Offers**:n1. [PARTNER 1]: [CHARACTERISTICS]n2. [PARTNER 2]: [CHARACTERISTICS]n[...]nnProduce:n1. **Comparative Matrix**: table with criteria (coverage, price, exclusions, delays)n2. **Top 3** with /10 scoring per weighted criterion for this profilen3. **Specific Advantages** of each top 3 offern4. **Major Drawbacks or Exclusions**n5. **Final Argued Recommendation**nnMark [TO VERIFY] any uncertain characteristic.
Identification of Critical Gaps
For these 2 seemingly similar offers:nn[OFFER A]n[OFFER B]nnClient Profile: [PROFILE]nnIdentify critical gaps beyond price:n1. **Coverage Identical in Appearance but Different in Practice**n2. **Exclusions**: important subtle differencesn3. **Waiting Periods** or deductiblesn4. **Associated Services** (assistance, management, support)n5. **Cancellation Terms** and evolution over timen6. **Partner Reputation and Stability**nnFor the given client profile: which to favor and why?
Reformulation for Client
Reformulate this technical comparison:nn[COMPARISON]nnFor the client (non-specialist):n- Simplified table on 4-5 key criterian- Argued recommendation in 5 linesn- 3 questions to ask the client to finalize choicen- Concrete action to take (signing, documents to provide)nnClear language, pedagogical tone.
Recommended tools
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Why : Sur les profils complexes (multi-besoins, situations atypiques), reasoning supérieur pour identifier la meilleure combinaison.

Estimated ROI
Time Saved
70-80% on comparison (20 min vs 1-2h)
Quality Gain
Exhaustive criteria coverage, systematic gap identification
Cost
€20-50/month for the stack
Frequently asked questions
Can AI replace the broker's product knowledge?

No. Fine knowledge of partners (underwriting policy, claims management, possible negotiations) remains central. AI accelerates producing the comparison material, broker brings relational value and expertise.

Hallucinations about conditions?

Real risk. Conditions, exclusions, rates can be invented. Always cross-check with official product sheets. An incorrect comparison can lead to contestation and loss of mandate.

How to avoid presentation bias?

AI can overweight price at the expense of coverage. Always validate criterion weighting by actual client profile. The broker remains master of the decision.

Confidentiality of partner offers?

Standardized offers: no problem. Specifically negotiated terms (preferential rates, custom coverage): preserve confidentiality with Claude for Work / ChatGPT Enterprise.

← Back to guide Courtier (assurance / crédit)
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